into town – Corporate Identity of towns


More and more municipalities change their visual appearance. For a professional approach of their corporate identity however, there are insufficient funds available, indicating a lack of understanding in its value.
A manual in broadsheet clearly illustrates the complexity of the theme and includes theory, four case study reviews and the representation of logotypes.
The book won a design award of DDC (Deutscher Designer Club).

“Corporate Identity is a must for a town. Similar to a company, also we want to appear as a unity.”

Thomas Rufener, mayor of Langenthal (Switzerland)