I’m Sina and a Creative Director in Berlin.
I’m an expert in branding with a strong focus on typography — my true passion. As Creative Type Director DACH, I was part of the studio team at Monotype for two years.
I’m a member of the ADC (Art Directors Club) and regularly serve on the jury.
After spending the first part of my life mainly in Frankfurt/Main, with studies in Mainz and some time in Zurich, England, and Milan — where I worked on campaigns for MINI/BMW and NIVEA among others — I eventually settled in Berlin.
As a freelance Art Director, I’ve developed visual identities for both small and large institutions and worked on layouts for well-known weekly newspapers.
I’ve also occasionally taught project-oriented design (corporate identity/design) at design academy Berlin (SRH Berlin School of Design and Communication).
Outside of design, dancing is my passion.
And I enjoy staying connected — so please feel free to contact me!
Course of life
09/
2023 –
10/
2025
Creative Type Director at Monotype
Work trips to Barcelona, Hamburg, London, Milan, München, Vienna and South Africa: Johannesburg, Cape Town
Monotype, Berlin
2020 – 2023
Freelance Art Direction, Berlin
CLIENTS: ADNB (Antidiskriminierungsnetzwerk) – Counselling Center for Equal Treatment, Berlin • BOC Group, Berlin/Vienna • Tower Productions, Berlin • VOK DAMS Group • yeswecan!cer, Berlin
studio in Belziger Straße
trips to Austria, India (Goa), Portugal and the Netherlands
Belziger Straße 25, Berlin
2018 & 2019
Freelance Art Direction, Berlin
CLIENTS: ADNB (Antidiskriminierungsnetzwerk) – Counselling Center for Equal Treatment, Berlin • myToys, Berlin
PUBLISHERS: Axel Springer AG, Berlin • DIE ZEIT, Berlin / Hamburg
INSTITUTIONS: design akademie berlin – SRH Academy for Communication and Design (Teaching Assistent at corporate identity class of Daniel Borck, Brody Associates)
studio in Berlin-Wedding
trips to Goa (India), Tuscany (Italy)
myToys, Berlin
2015 – 2017
Freelance Art Direction, Berlin
AGENCIES/CLIENTS: UDG (United Digital Group), Berlin • Winkler & Stenzel GmbH, Burgwedel • Produce Me, Dresden / district office Mitte, Berlin • Lo Breier (Art Director), Berlin • Mona Kino, einer von euch Filmproduktion GmbH (film production), Berlin
PUBLISHERS: Axel Springer AG, Berlin • Gruner + Jahr, Hamburg • DIE ZEIT, Berlin/Hamburg
INSTITUTIONS: design akademie berlin – SRH Academy for Communication and Design (Teaching Assistent at corporate identity class of Daniel Borck, Brody Associates) • University of Applied Science, Potsdam (student at typography class of Lucas de Groot)
moving in Atelier 1, Berlin-Wedding (2017)
trips to Athens (Greece), Elephantine (Egypt), Goa (India), Portugal
Atelier 1 (on the right)
Berlin-Wedding
2011 – 2014
Freelance Art Direction, Berlin
AGENCIES/CLIENTS: Bluetango, Vienna • ergo corporate communications GmbH & Co. KG, Berlin • Peix Pharma Agentur für Design und Kommunikation GmbH, Berlin / Frau Wagner (fashion design), Berlin • Gebäudereinigung Rüppel e.K. • Graffiti-Guard • Lo Breier • Mona Kino (family therapy and screenplay) • University of Vienna • Walter Mayer, Berlin
PUBLISHERS: Axel Springer AG, Berlin • The Atlantic Times, Berlin
moving in a studio in Alte Krematorium, Berlin-Wedding (2014)
trips to Amsterdam (NL), Barcelona (Spain), Greece, London (UK), Marrakech (Marocco), Turkey
Old crematory / silent green
Berlin-Wedding
2009 & 2010
Freelance designer, Berlin/Frankfurt/London
AGENCIES: emdelight GmbH, Frankfurt • etage3 communication + design GmbH, Frankfurt/Offenbach • media process management GmbH, Mainz • Schölzel, Möhring GmbH, Frankfurt • Uforepublic, Frankfurt • werksfarbe.com concept + design, Bad Vilbel
CLIENTS: Anne Brulez (coaching & consulting) • Gebäudereinigung Rüppel e.K. • ixetic GmbH (automobile) • Nosichiara (Booking & management) • Sprachcaffe Languages Plus • Unabhängige Kelkheimer Wählerinitiative (UKW, independent party Kelkheim)
PUBLISHERS: Axel Springer AG, Berlin
relocation from Frankfurt to London and from London to Berlin
trips to Amien & Lille (France) and Bruxelles (Belgium)
neighbourhood in Bermondsey, London
2007 & 2008
Art Director (full-time from 06/2008),
Junior designer (part-time from 05/2007)
UFOREPUBLIC : Frankfurt
clients: Berckwerk • Commerzbank AG • F&P Fibonet GmbH • IKEA Germany • District board of Odenwaldkreis • Olymptronica • RBS – Royal Bank of Scotland • Sportswear International Srl • Text-at-work • Zentrum für gesellschaftlichen Fortschritt (Center for societal progress)
Studies: COMMUNICATION DESIGN / GRAPHIC COMMUNICATION (BA)
UNIVERSITY OF APPLIED SCIENCE, Mainz (diploma 05/2008)
UNIVERSITY OF PLYMOUTH, Faculty of Arts, Exeter (UK till 03/2007)
relocation from Wiesbaden to Frankfurt
trips to Chalkidiki (Greece), Milan, London, Paris
Exeter, UK
2006
Designer (internship from 03/2006 till 07/2006)
PROXIMITY ITALIA (BBDO Group), Milan
clients: Arval / BNP Paribas, BMW, MINI, Ipercoop, NIVEA Hair Care / BDF Beiersdorf, Sky TV, ThyssenKrupp AG, VOGUE Eyewear
Studies: COMMUNICATION DESIGN / GRAPHIC COMMUNICATION (BA)
UNIVERSITY OF APPLIED SCIENCE, Mainz
UNIVERSITY OF PLYMOUTH, Faculty of Arts, Exeter (UK from 09/2006)
resident in Exeter (UK), Milan (Italy), Wiesbaden
trip to Sardegna (Italy)
via Lanzone, Milan
© lombardiabeniculturali.it
2004 & 2005
Studies: COMMUNICATION DESIGN
Media designer (part-time till 11-2004)
SCHÖLZEL, MÖHRING GMBH, Frankfurt
trip to Sardegna (Italy)
Holzstraße, UAS Mainz
© Isabelle Niefer
2003
Media designer
SCHÖLZEL, MÖHRING GMBH, Frankfurt
EFFACT AG, Zurich
clients: Elvetino (SBB, rail catering), JOST – truck and trailer components, Switzerland Tourism
Studies: COMMUNICATION DESIGN (from 10/2003)
relocation from Kelkheim to Wiesbaden, stay in Rüschlikon (Switzerland)
Rüschlikon, Switzerland
2000 – 2002
Media designer
SCHÖLZEL, MÖHRING GMBH, Frankfurt
clients: British Tourist Authority (BTA), JOST – truck and trailer components, Moneygram, Namibia Tourism, Switzerland Tourism
Media designer (apprenticeship till 02/2002)
GUTENBERG SCHOOL, Frankfurt
SCHÖLZEL, MÖHRING GMBH, Frankfurt
trip to Croatia, Turkey and Majorca, Spain
Kaiserstraße 79
Frankfurt/Main
1999
Media designer (apprenticeship from 08/1999, internship 07/08-1999)
GUTENBERG SCHOOL, Frankfurt
SCHÖLZEL, MÖHRING GMBH, Frankfurt
ABITUR (equivalent to english A-levels)
IMMANUEL KANT SCHOOL, Kelkheim
trip to Istanbul, Turkey
