xmas catalogue for myToys

The design of the complete xmas print mailing 2019 for the online shop myToys was in my hand.


myToys.de GmbH belongs to Otto-Group – formerly Otto Versand. That is one of the biggest international e-commerce companies. Toys and other articles for children are distributed through the online shop of myToys. There are also some local myToys stores.


The Christmas catalogue presents up to 1000 articles of big brands like PLAYMOBIL®, LEGO®, among others as well as myToys’ own product range. Kids also put together their wish list out of the pages.


Within three months I did the design of 84 pages in A5 for the myToys xmas mailing. In the beginning I worked on the concept before I set the pages that I was doing all alone. At the same time I monitored the photo shootings, gave instructions and chose the pictures. The marketing director consulted regularly the work. The department heads adjusted the content what let to different prioritization and changes in some pages before the finalization.


In November 2019 the customers got the catalogues.



Another catalogue project of mine is the one for IKEA.