into town – corporate identity of towns


The award winning book shows the development of corporate identity of towns.


More and more municipalities change their visual appearance. For a professional approach of their corporate identity however, there are insufficient funds available. That indicates a lack of understanding in its value.

A manual in broadsheet clearly illustrates the complexity of the theme. It includes theory, four case study reviews and the representation of logotypes.

The book won a design award of DDC (Deutscher Designer Club).

“Corporate Identity is a must for a town. Similar to a company, also we want to appear as a unity.”

Thomas Rufener, mayor of Langenthal (Switzerland)

The work on the book about british graphic design started in the previous semester.  After graduation I continued working on it. The result was a compendium running to 468 pages.