The redesign of the corporate design and the complete relaunch of the website yeswecan-cer.org were the main jobs as art director for the cancer organization yeswecan!cer in the first months of 2021.
In September 2020 Jörg A. Hoppe brought me on board. The initiator (former head of MTV and founder of VIVA) was diagnosed himself with cancer in 2016. He wants to give excess to support via the YES!APP to as many people affected as possible.
The main elements of the corporate design (beside the already existing logo) are the color pink and the type – Proxima Nova in big contrast of the fonts.
Some dynamic elements are on the homepage that makes the movement appear more lively. The subpage encouragers was created completely from scratch.
The agency endlosweit is responsible for development and maintenance of the website. We still work in close cooperation with them.
Smaller changes in content and design I do myself in WordPress and in website builder elementor.
For the event YES!CON I set up the website yescon.org together with the agency Bleech, whereby we, together with other team members, planned it in three phases (pre, live, after/pre). The live stream is visible on the homepage and other channels of our partners on the days of the event. In 2021, it was seen by approx. 200.000 people.